I was tasked with the rebrand for The Forge Agency, an advertising agency previously known as The Elevator Creative. The name, "The Forge Agency," suggests that it's a place where raw potential is refined, molded, and empowered to reach its ripe possibilities. I wanted the new identity to reflect the hands-on, transformative approach, and show an element of motion and movement in the new branding. I was tasked with creating 3 different identies that would serve 3 different purposes: a lettermark, a wordmark, and an emblem.