A collection of e-mail blast designs through out the year.
A collection of collateral pieces, such as coming soon window vinyls, and promotional postcards and giveaways, created for new store openings.
Advertisement created for The Armory NYC 2017-2018 Yearbook.
Magazine advertisement created to highlight Whole Foods Market Harlem's catering. The WFM Catering toolkit was used as a guide to create this.
As the Store Graphic Artist for WFM Harlem, I was responsible for creating all store related signage, as well as various other creative and design endeavors. All of this signage was created using a toolkit that the WFM NE regional creative team made specifically for the Harlem location. The toolkit comprises of specific colors and fonts, as well as store logos made just for the Harlem location.
This collateral was created to help push WFM Catering through out all the WFM stores in NYC. Circular clings and standard letter signs were created, and appeared in all Manhattan and Brooklyn locations.
Various chalk illustrations for the WFM Harlem locations. Chalk illustrations play a big part in WFM's store decor, and have become a notorious role as a Store Graphic Artist.
This was a book jacket design from 2011 for media personality Gail Kasper’s book, “Another Day Without a Cage.”
You can purchase the book at Amazon.com here.
This was an advertising brochure that I was tasked with designing for the Computer Science Department at Rutgers University Camden. It’s a bifold brochure, created for the 2016-2017 school year.
Fidelity is an art exhibit showcasing various vinyl record packaging through out the years. It’s purpose is to show appreciation for physical products, and showcase the various kinds of packaging designs that have been used for many decades. The logo draws references from the grooves found on actual vinyl records. The whole branding design draws references to vinyl packaging. In the advertising posters, I did not want to focus on album covers specificaly, as the exhibit is all about the entire packaging. Instead, I wanted to draw focus to the other elements of the packaging, and to showcase aging and wear, since vinyl records are a physical product meant for regular use. The color pallatte used through out the advertising and catalog design is based on vintage color schemes from the 60’s. The catalog cover was based on old 45’ sleeves from the 50’s and 60’s that relied on a lot of geometric shapes in the sleeve art.
My senior thesis was on the metamorphosis of Madonna. The thesis was not about Madonna specifically, instead it’s main focus was on the process itself of her metamorphosis. During my research, I found that 3 themes (appropriation, masking, and subversion), were ever present in her metamorphosis, so I decided to focus on those 3 for her concept. The layout and design of the thesis book is broken into 3 sections for each theme. Each section is given it’s own specific color (yellow, orange, magenta). I did this to show how all 3 three themes go hand-in-hand with each other, and that you can not metamorph without performing all 3 themes. Those 3 colors were used since they all multiply together to create red. The design plays on this “multiplying” effect through the color separated type that’s featured through-out the book.
“Never Forget, Always Remember” is an Alzheimer’s charity meant to raise money and awareness for the disease. The logo design was meant to symbolize transition, similar to how alzheimer’s alters the brain. I have this idea expressed in the logo shape, which is a hexagon comprised of triangles, but they transform into circles. There is also a transition through the gradient that’s applied to the logo. The use of B&W photographs in the advertisements were used to convey a serious tone, and to prevent them from blending into the logo. Also, the B&W photographs play with the idea of memory, by looking as though they come from a photo album.
“Departures” was the 2016 Rutgers University-Camden Senior Thesis Exhibition. The design was inspired by bird migration patterns. The logo typeface was created by hand by senior graduate Yang Wang. The typeface was inspired by aerial photographs of roadways and airport landing strips. Both of these two themes play off of the topic of “departures.” By art directing the advertising postcard and signage, I combined the two themes to create something abstract and conceptual. The exhibit catalog was put together by senior graduates Tran La and Matt Higgins.
This project was to design a book based on a Radiolab podcast. This book was based on the podcast title "Deception." Each book coincides with a different story featured in the podcast. I was inspired by the idea of how liars tend to put on different "masks" and identities in order to conceive and perform a lie. I have this represented through the book jacket, which not only acts as a folder to house the 3 books, but could also be worn as a mask, since it's leather bound. Another theme I explored was glitch art. Glitch art reminded me of how sporadic, unstable, and broken lies can be, especially with pathological liars. I represented this through out all the books, performing various glitch techniques through multiple photos. The text in this book is printed on vellum, so the background images will remain untouched and the text will be easily readible.
"Common Chaos" is a monthly magazine that features a new guest editor every month that’s responsible for all the content and design for their editing issue. This issue was designed and edited by me. My main focus when designing each article of the magazine, was to have a completely different design and layout for each article. The only design elements that are present through-out the magazine is the color scheme, and the geometric shapes and lines from the front cover.
The task for this project was to pick an awareness day and create 6 icons to represent and help promote the specific day. All 6 icons would then be used in an advertising poster. Since I picked Grilled Cheese Day as the event, I decided to have the design be inspired and based on googie architecture, and other designs influenced from the 1950s and 1960s. The color palette used in the designs were based on vintage colors from the 1950s. The icons are placed on top of a googie sign, which acts as the advertising focus for the headline and subheading.
HealthyMade is an app made or people who desire to eat for a healthy lifestyle. It works by entering the food items you have in your kitchen, and as a result, it will create a healthy recipe based on those ingredients alone. the interface design of the app is simple and sleek. I’ve made the design flat and color coded, so it’s easy for navigation. The app icon combines themes of food and wellness, bringing together the whole theme of healthy meals and simplicity, into one.